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TANYA RICHARDS
Creative Strategist
DIG an IDEA


MAC Cosmetics
Marketing & Visual Merchandising Strategy Proposal The Challenge How can we increase sales of our summer makeup and additional items such...

Tanya Richards
May 9, 20232 min read
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Pentland Group Marketing & VM - JD Sports
Strategy Marketing & Visual Merchandising Proposal Executive Summary A marketing and visual merchandising proposal written for...

Tanya Richards
May 9, 20233 min read
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The Ladybirds, Butterflies & Bees -Mother's Day Gift Wrap Concept
The Design Thinking Process Discover As my mother was born under the zodiac sign of Cancer, I defined "The Birds" element to my theme as...

Tanya Richards
Apr 16, 20232 min read
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How to Bid and Win on eBay
A Strategy for Success - Written by Tanya Richards Take into consideration the RRP when the seller/donating customer brought the item...

Tanya Richards
Apr 16, 20232 min read
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Ambient Advertising Campaign for PDSA Loughborough Charity Shop
Introduction to Problem PDSA needs to find a method of communicating their shop location in order to increase footfall into the store...

Tanya Richards
Jan 18, 20232 min read
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NIKE Women’s “Dream” Campaign
Advertising Strategy Client Brief To create a follow-up from the current Nike Women's ‘Dream’ campaign. Target Audience Young girls and...

Tanya Richards
May 20, 20213 min read
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The Ethical Fashion Xchange (TEFX)
Process Design Innovation for I:CO Designed & Written by: Tanya Richards DISCOVER Market Context “Each garment is worn less before being...

Tanya Richards
May 20, 20217 min read
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