What 'Dig an Idea' Means… Dig an Idea is the name of the process of Ideation to create conceptual designs. Ideas are natural and follow an organic process. Dig an Idea represents the initial seed that is planted from the numerous sources of information and inspiration that’s in the memory bank of an innovator's mind. That seed is then drawn upon, using the memory, and when the time and the place is right, that seed is then instantly fertilised and brought to the forefront of their mind, unconsciously known as the traditional Aa-ha lightbulb moment, when an idea strikes you like an electrical charge of a thunderbolt. That idea is then taken through the design thinking process, where it is watered and fed sunlight - in other words - nurtured to grow into a full bloomed plant. The branches and/or stems are the areas and avenues considered throughout the design thinking process, where I aim to take your business out into the wider market/ the wild to survive and function in a 360° holistic environment.