How I Define Innovation… Entrepreneurial In order to aid clients with business objectives it's paramount that I myself am able to speak their language and understand the cogs that make up the nature of the machine of their unique business model and how every area of business has an effect on one another. Future Focused The aim is to take advantage of the unfolding future, prepare for what may lay ahead, and to stay up-to-date with the latest information and competition, in order for the company to grow and stay ahead. Seamless Ideas Through research and analysis to uncover truths, I begin to build up a picture of what's able to be emotionally resonant and/or what is functional and useful in design for the end-users. This ensures all ideas are relevant to the customer, coherent towards the brand, to better enable a problem to be solved.